I’m a freelance professional writer.
I specialise in business writing, copywriting, press releases, features, web content, and promotional materials.
At a time when there are so many different ways to transmit a company’s proposition to new and existing customers, most businesses recognise the immediacy of a strong logo, yet can overlook the potential power of the written word.
Everything a company sends out says something about its brand.
The explosion of traditional media - press releases and brochures - and the growing background noise of ‘thin-media’ - e-mails, newsletters, websites, social networks, and business blogs - mean written communications are more important than ever.
Against all the electronic clamour, straightforward branding can become diluted.
Sometimes what is needed is a unifying voice.
This is how I can help.
I work with clients to enhance the company brand across the spectrum of media, to help bring the story of the business alive to current and future customers, investors and stakeholders.
Creative copy can influence, inform, entertain and persuade.
Well chosen words increase awareness, answer questions and inspire - they create and reinforce branding and allow the client’s message to be heard.
Why me?
I’m a creative all-rounder published in print and online with experience across the SME and Voluntary sectors.
I’m tried and tested. I have a track record of effective business writing from brochures and features to press releases and web content.
I’m qualified and experienced, with a Degree in English and a Masters in Professional Writing.
My background is in marketing and the internet industry with particular expertise in translating technical or arcane information and making it accessible for a lay-person end-user.
Words have always worked for me. My copy can make words work for your business, too.

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