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contact (at)
sarabarrett.co.uk

07855 070350

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    © Sara Barrett 2010
    All Rights Reserved

    About Me

    I’m a freelance professional writer.

    I specialise in business writing, copywriting, press releases, features, web content, and promotional materials.

    At a time when there are so many different ways to transmit a company’s proposition to new and existing customers, most businesses recognise the immediacy of a strong logo, yet can overlook the potential power of the written word.

    Everything a company sends out says something about its brand.

    The explosion of traditional media - press releases and brochures - and the growing background noise of ‘thin-media’ - e-mails, newsletters, websites, social networks, and business blogs - mean written communications are more important than ever.

    Against all the electronic clamour, straightforward branding can become diluted.

    Sometimes what is needed is a unifying voice.

    This is how I can help.

    I work with clients to enhance the company brand across the spectrum of media, to help bring the story of the business alive to current and future customers, investors and stakeholders.

    Creative copy can influence, inform, entertain and persuade.

    Well chosen words increase awareness, answer questions and inspire - they create and reinforce branding and allow the client’s message to be heard.

    Why me?

    I’m a creative all-rounder published in print and online with experience across the SME and Voluntary sectors.

    I’m tried and tested. I have a track record of effective business writing from brochures and features to press releases and web content.

    I’m qualified and experienced, with a Degree in English and a Masters in Professional Writing.

    My background is in marketing and the internet industry with particular expertise in translating technical or arcane information and making it accessible for a lay-person end-user.

    Words have always worked for me. My copy can make words work for your business, too.

    In Practice:

    research & writing skills
    text editing experience
    good press release ‘hit rate’
    sub-editing & proofreading eye
    media campaign battlescars
    project management record
    event planning ability
    online media savvy
    client facing smile
    can talk techie
    PR nous

    On Paper:

    MA Professional Writing
    BA English & American Lit

    People & Places:

    2010

    Velomatic: Web Editor & SEO

    GM Computers: Copywriter

    St Austell Voice:
    regional weekly newspaper
    Copywriter

    Skyfield Communications:
    Public Relations, Web Content

    bloc-online:
    Online Magazine
    Contributor

    CBW: Community Action Group
    PR & Web Editor

    TS2: Online Tutor Services
    IT Tutor

    Webcacher:
    Sales & Marketing

    Taurus Ltd: Print Services
    Marketing

    Zynet Ltd:
    Internet Services Provider
    Copywriter

    Wolverhampton, Soundwell,
    Filton & Weston-s-Mare
    F.E Colleges:Lecturer:
    English & Comms

    Greenwich Youth Aid:
    Youth Worker

    'Splintz':
    Theatre In Education Troupe
    Publicity/Arts Admin

    1984

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