The Client:

A regional Public Relations Company

The Brief:

The company’s current web site needed updated textual content. This new text was also intended for inclusion in paper-based brochures and leaflets.

The aim was to inspire a visitor to explore the content of the client company web site. The text needed to provide persuasive information about the value of PR services generally. It was also there to convey a flavour of the client company culture and to encourage potential SME customers to trust the client to deliver those services effectively.

The Medium:

Web content

The Result:

The input of an experienced freelance professional writer created an opportunity for objectivity and new approaches to the company’s public profile, brand and voice.

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The Client:

CBW: A community action group run by volunteers

The Brief:

To raise the profile of the organisation and its campaign

The Medium:

• thin-media
  (Internet mailing lists, emailed newsletters)
• Web 2.0 innovations (web site, blogs and video diaries)
• traditional methods (paper, press releases)

A traditional PR campaign is a low cost way of sharpening a company or organisation profile. My copy has often been received by the media as news editorial in its own right and published largely unedited.

The Result:

Effective press releases, backed by an extensive resource of balanced and informative web content, were a highly successful combination. They helped draw the attention of the local and national press to the campaign issues. The CBW web stats indicate that key decision makers and journalists were referring to the site content on a regular basis.

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The Client:

A regional Internet Service Provider

The Brief:

To translate the technical aspects of the new Internet industry for early adopters in the Education market.

The Medium:

A combination of ATL and BTL advertising, promotional literature and low cost PR.

Working with the team of programmers, I devised content for promotional literature, POS material, adverts, staff manuals, exhibition boards and informative web site content. I wrote advertising copy, features and targeted press releases for .Net and PC User magazines, the national and local press.

The Result:

Good copy created a successful publication ‘hit rate’ and had a noticeable effect on increased levels of incoming phone inquiries. This in turn generated new business opportunities for sales staff. Low cost PR made the company visible quickly and contributed to the exponential growth of this early Internet ’start-up’.